The Economy of Gender
SPEAKING TOUR
THE CHALLENGE:
What began as a training session during Oakley VIP Days evolved into a nationwide speaking tour, addressing the critical importance of gender-focused brand segmentation and its impact on sales and consumer engagement. Over six months, this engaging and transformative program reached over 50,000 sales associates across the U.S., delivering actionable insights and inspiring new opportunities across diverse audiences.
THE OBJECTIVES
Empower Sales Teams: Equip sales associates with the tools to understand and engage gendered market segments effectively.
Drive Growth in Women’s Eyewear: Capitalize on the fast-growing women’s eyewear market by aligning brand messaging and sales strategies.
Expand Reach Beyond Retail: Leverage the momentum of the program to influence broader audiences, including educational institutions, nonprofits, and professional organizations.
THE RESULTS
HIGHLIGHTS
The success of the tour led to invitations to present at various esteemed platforms, including:
University of San Francisco: Delivered a masterclass for the Sports Marketing Master’s Program, highlighting gender-focused consumer strategies.
Marymount School for Girls: Inspired the next generation of leaders with insights into gender and brand marketing.
TedX Youth Bommer Canyon: Presented a compelling talk on the intersection of gender and innovation in branding.
Fashion Group International & TAA PR: Collaborated with industry leaders to explore gender dynamics in fashion and marketing.
Story Conference: Keynote speaker on the power of women and girls working as a collective
Girls Inc. PNW - 2016 Purse-o-Naility of the Year
Channel Growth: Women’s eyewear sales became the fastest-growing segment within the Oakley channel.
Comprehensive Training: Invited to train all Oakley distribution channels, underscoring the program's value and effectiveness.
Industry Recognition:
Named an Industry Innovator for groundbreaking work in gender-focused marketing.
Honored as one of the 50 Most Influential Women in Optical by Vision Monday Magazine.
LEGACY OF THE ECONOMY OF GENDER
The Economy of Gender – Brand Segmentation Speaking Tour not only transformed sales associate training but also catalyzed meaningful conversations about gender in marketing and beyond. Its reach extended far beyond retail, influencing future leaders and establishing a legacy of innovation and empowerment within the optical industry and beyond. It has also afforded me the opportunity to continue speaking on stages across the country about a variety of topics.